The latest IMANI sentiment analysis report reveals a shift in the social media landscape, as the New Patriotic Party’s (NPP) dominance begins to slip.
While the NPP still leads in mentions on social media, the National Democratic Congress (NDC) has made significant gains in engagement and reach. The report notes that the NDC’s mentions are more interactive and diverse, while the NPP’s mentions are often one-dimensional and repetitive.
The NDC’s improved performance on social media is attributed to the party’s effective use of hashtags, such as #JMLEGACY and #Mahama24HourEconomy, which have gained significant traction. Additionally, the party’s campaign promises and policies, particularly the 24-Hour Economy policy, have resonated with many Ghanaians.
The report also notes that the NPP’s handling of recent corruption scandals, including the conduct of the Attorney-General, Godfred Dame, and the ongoing saga of the SSNIT hotels, has led to a decrease in positive sentiments for the party.
This shift in social media sentiment suggests a tightening race between the two parties, with the NDC gaining momentum and the NPP facing increased scrutiny. As the election season heats up, social media is likely to play an increasingly important role in shaping public opinion.
